To put it gently, in 2023, marketers and SEOs have suffered greatly. How can you make sure your SEO efforts have the most impact? The SEO strategies covered in this article that have stood the test of time to improve SEO continue to be effective in spite of spam updates, E-E-A-T, and useful content.
Revise Your Keyword Research
You need to start by using SEO software on your outdated content. Look for any gaps in the keywords. It’s possible that you selected the incorrect keyword. In that case, you can retarget it for a more targeted term with a high search volume and potential for more traffic.
Rewrite Your Article Headers
The significance of your H1, H2, and H3 header tags has increased due to the shift in Google search’s focus from keywords to users. To determine how best to organize your headers, observe how users search for a specific piece of content.
Update Meta Descriptions
Adding updates to the meta descriptions of your older content can help improve its click-through rate (CTR) when it appears in a Google search result. Now fire up your SEO copywriting creativity and generate several meta descriptions to see which one generates the highest click-through rate. You could test which meta description gets the highest click-through rate (CTR) over the course of, say, a week if you are running paid search campaigns on Google AdWords for the same keyword. It’s faster when compared to waiting for results from organic traffic.
Update Content Headlines
While 20% of people who see the headline also read the content, 80% of people read the headline. Because of this, content headlines play a crucial role in updating older content.
What Then Constitutes A Great Headline For Content?
- Great content headlines can always be created from listicles.
- Put the current year in the content headline to make it more pertinent.
- You can even experiment with clickbait headlines, but only (and this is very important) if the content does not deceive readers.
- Adding the word checklist is an excellent alternative as well.
Check For Grammar And Spelling Mistakes
Have you ever read a blog post and noticed a spelling mistake? Yes, we also don’t like them. Inaccurate spelling and poor grammar can negatively impact the user experience. Furthermore, since Google is switching from a keyword-centric to a user-centric model, it’s actually detrimental to your SEO. Therefore, remember to do a grammar and spell check and fix any mistakes when you update your older content.
Optimizing Images
Making minor adjustments to your images can have a big impact on your SEO. Search engines operate by “crawling” websites, as we previously stated. Images, however, are not crawlable by Google’s bots. Content marketers include image titles and alt texts in their images so that Google can “crawl” them.
Conclusion
You can ensure that search engine bots will revisit your content more frequently by updating it on a regular basis. Updated content will appear to them as new. Additionally, as more recent content equates to more searchable content, using this tactic will definitely improve your SEO in 2024.